{"id":193,"date":"2019-03-27T19:59:36","date_gmt":"2019-03-27T19:59:36","guid":{"rendered":"http:\/\/unconventionalinvestor.04385f0.netsolhost.com\/?page_id=193"},"modified":"2026-02-05T19:30:44","modified_gmt":"2026-02-05T19:30:44","slug":"our-strategy","status":"publish","type":"page","link":"https:\/\/unconventionalinvestor.com\/?page_id=193","title":{"rendered":"STRATEGY"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"193\" class=\"elementor elementor-193\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bee8b65 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bee8b65\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ace0c3b\" data-id=\"ace0c3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3b66f8 elementor-widget elementor-widget-menu-anchor\" data-id=\"d3b66f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"os0\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-05e153a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"05e153a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-02045f5\" data-id=\"02045f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d838cfb elementor-widget elementor-widget-image\" data-id=\"d838cfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/OS_bench-1-o5xmq5t1nid665jk9dg1th20di83buzbykzvz6tq94.png\" title=\"OS_bench\" alt=\"OS_bench\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e484f27\" data-id=\"e484f27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4f5db9 elementor-widget elementor-widget-text-editor\" data-id=\"f4f5db9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\">WORKING WITH UNCONVENTIONAL INVESTOR<\/span><\/h2><p>At Unconventional Investor (UI), our approach to successful investing is built upon three important pillars: \u00a0sound portfolio construction, disciplined, sustainable investment behavior, and a client-friendly business model delivered with low costs and unusual transparency.\u00a0 \u00a0We first aim to understand you, your goals, your unique life circumstances, and your \u201cfinancial temperament\u201d, or risk tolerance in industry parlance.\u00a0 With this mutual understanding, we develop customized portfolios designed to achieve your financial objectives by maximizing long-term investment returns and avoiding expensive yet all-too-common missteps.\u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab94402 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab94402\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-958568b\" data-id=\"958568b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-95262b5 elementor-widget elementor-widget-menu-anchor\" data-id=\"95262b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"os1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a7fe82b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a7fe82b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2538422\" data-id=\"2538422\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0f46131 elementor-widget elementor-widget-image\" data-id=\"0f46131\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/Columns-Long-o5xmxrc2warm0oi8w5ohh2158mrwjs5806u6mpk5yg.png\" title=\"Columns Long\" alt=\"Columns Long\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-cfeddfc\" data-id=\"cfeddfc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60f48d3 elementor-widget elementor-widget-text-editor\" data-id=\"60f48d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\">PORTFOLIO CONSTRUCTION<\/span><\/h2><p>UI\u2019s evidence-based investment strategy is rooted in extensive research and sound financial principles. \u00a0Numerous studies have demonstrated that asset allocation, or the selection of a portfolio\u2019s broad classes of investments, is the single most important factor in determining long-term returns. \u00a0At UI, we have identified a set of high-quality asset classes which we use to construct a portfolio designed to meet your individual goals and needs, and this typically results in a\u00a0portfolio more heavily weighted towards equities (stocks) than bonds. \u00a0\u00a0The specific index securities that UI recommends (typically from Vanguard) are\u00a0chosen for their extremely low fees and tax-efficiency.\u00a0 Importantly, since these index funds dynamically mirror their respective markets, they are suitable for a long-term, \u201cbuy- and-hold\u201d approach. \u00a0The US stock market, international stock markets, and US Treasury bonds are examples of the asset classes we use. Further diversification is available via sectors that offer attractive and highly consistent economics, such as utilities or real estate. \u00a0\u00a0The transparency and efficiency of this approach offers an important ongoing benefit: clear and manageable exposure to sustainable asset classes. \u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2312c06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2312c06\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcdb4e9\" data-id=\"dcdb4e9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4def536 elementor-widget elementor-widget-menu-anchor\" data-id=\"4def536\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"os2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bdd02db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bdd02db\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a057411\" data-id=\"a057411\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa88916 elementor-widget elementor-widget-image\" data-id=\"aa88916\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/OS_RR-e1554484400279-o5xmjril53lx5ou2m3wgcl62u3r5y0l3ex5xeeb6lk.png\" title=\"OS_RR\" alt=\"OS_RR\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-516076b\" data-id=\"516076b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3a04a1 elementor-widget elementor-widget-text-editor\" data-id=\"f3a04a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\">THE HUMAN FACTOR<\/span><\/h2><p>Less appreciated, but equally as important as portfolio construction, is the behavioral discipline required to achieve satisfactory long-term performance. \u00a0As Warren Buffett notes, the most important quality in an investor is temperament, not intellect.\u00a0 UI\u2019s advisers provide long-term focus and ongoing guidance to stick with the buy-and-hold approach. With the ease of changing your investments online and the relentless media focus on the stock market, many investors feel compelled to react to short-term movements and often feel misplaced relief at taking action.\u00a0 At UI, we take the long view and assist our clients in doing the same.\u00a0 Ignoring short term market swings is crucial not only for an investors\u2019 returns, but for their sanity as well.\u00a0<\/p><p>\u00a0<\/p><p>Life is going to throw unexpected events in your path, both good and bad, and these events often include a significant financial component. An inheritance, career change, or the birth of a child can mean the need for liquidity or require timely financial action. Rather than choose a suboptimal path or take no action at all, UI clients have a trusted partner ready to evaluate all options and help make a prompt, sensible decision. We help you integrate these events into your overall financial plan and continue on a successful financial path. Along the way, your UI adviser will continuously monitor and evaluate your portfolio and coordinate any changes that may be beneficial.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a8de5f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a8de5f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-31a3cb0\" data-id=\"31a3cb0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8b7a90 elementor-widget elementor-widget-menu-anchor\" data-id=\"b8b7a90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"os3\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9c2230 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9c2230\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-eaff004\" data-id=\"eaff004\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f99ed9b elementor-widget elementor-widget-image\" data-id=\"f99ed9b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/Exp-Chalkboard-1-o5xmz55iyint40hvt97pn7gkq1ycvqmzv1ex2diaso.png\" title=\"Exp Chalkboard\" alt=\"Exp Chalkboard\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-780c7a6 elementor-widget elementor-widget-menu-anchor\" data-id=\"780c7a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"os4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a3d5b56\" data-id=\"a3d5b56\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efb7cf6 elementor-widget elementor-widget-text-editor\" data-id=\"efb7cf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\">CONSUMER-FRIENDLY APPROACH<\/span><\/h2><p>The third important element of working with UI is a consumer-friendly business model predicated on cost minimization and transparency. \u00a0Cost savings (no expensive advertising or high-end office space, for example) are passed directly on to our clients in the form of extremely low fees. \u00a0UI leverages the low-cost services of Schwab (our preferred custodians), who offer valuable but economical access to excellent index funds.\u00a0 All of this is done with unusual transparency.\u00a0 Our clients pay us via check (rather than funds swept from the investment account, which is how custodial advisers get paid), and this allows full clarity into fees paid each quarter.\u00a0 This results in a relationship with perfectly-aligned incentives: with our low fees, UI will only do well if our clients are successful and choose to stay with us in the long-term.\u00a0<\/p><p>UI is local, with advisers in the SF Bay Area and Charlotte, NC, and we are truly independent.\u00a0 We take seriously our fiduciary duty to only act in the best interest of our clients, and we do not take commissions, performance fees, or referral fees from any third party. We have taken great care to align the interests of you, the client, and us, the advisers, so that we can provide the highest quality service at the lowest possible cost. \u00a0We operate our business with the guiding principle that we are long term partners to our clients, and we work faithfully in your best interest.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a42454 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a42454\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-042ef03\" data-id=\"042ef03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f01c3f9 elementor-widget elementor-widget-menu-anchor\" data-id=\"f01c3f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"os4\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WORKING WITH UNCONVENTIONAL INVESTOR At Unconventional Investor (UI), our approach to successful investing is built upon three important pillars: \u00a0sound portfolio construction, disciplined, sustainable investment behavior, and a client-friendly business model delivered with low costs and unusual transparency.\u00a0 \u00a0We first aim to understand you, your goals, your unique life circumstances, and your \u201cfinancial temperament\u201d, orContinue reading &rarr;<\/p>\n","protected":false},"author":2,"featured_media":748,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-193","page","type-page","status-publish","has-post-thumbnail","hentry","has-thumb"],"_links":{"self":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages\/193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=193"}],"version-history":[{"count":53,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages\/193\/revisions"}],"predecessor-version":[{"id":1259,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages\/193\/revisions\/1259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/media\/748"}],"wp:attachment":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}