{"id":209,"date":"2019-03-27T19:51:06","date_gmt":"2019-03-27T19:51:06","guid":{"rendered":"http:\/\/unconventionalinvestor.04385f0.netsolhost.com\/?page_id=209"},"modified":"2026-02-05T19:44:33","modified_gmt":"2026-02-05T19:44:33","slug":"who-we-are","status":"publish","type":"page","link":"https:\/\/unconventionalinvestor.com\/?page_id=209","title":{"rendered":"WHO WE ARE"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"209\" class=\"elementor elementor-209\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7b569b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7b569b0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b6cc3b\" data-id=\"2b6cc3b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-02450ca elementor-widget elementor-widget-menu-anchor\" data-id=\"02450ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ourstory1\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-42ef4c4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42ef4c4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e5154bb\" data-id=\"e5154bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c8f01b elementor-widget elementor-widget-image\" data-id=\"7c8f01b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/lamp-o6wcg5lcfdfoflwwg38ak4ea5rjjpkwv0q48tee3mm.png\" title=\"lamp\" alt=\"lamp\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-cd32faa\" data-id=\"cd32faa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c2fa9d elementor-widget elementor-widget-text-editor\" data-id=\"5c2fa9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\">OUR STORY<\/span><\/h2>\n<p>Paul P. O\u2019Leary bought his first stock (Gulf and Western) with paper route earnings around the age of ten, which began a lifelong study on the topic of investments and building investment wealth. After 20 years in finance and operational roles in corporate America, he read <em>Unconventional Success<\/em>, by David Swensen, the legendary chief investment officer of the Yale University endowment.&nbsp; This book offered a radically different approach for individual investors: &nbsp;a simple, yet sophisticated portfolio constructed from a select few index funds.&nbsp; Persuaded by the clarity of Swensen\u2019s thinking and the detailed supporting research he offered, Paul saw the powerful investment framework this offered to individual investors and their families.&nbsp; Importantly, he also saw the ability to offer the model as a business, where the cost savings could flow through to investors in the form of lower fees. With that vision, Paul founded Unconventional Investor in 2007.<\/p>\n<p>Paul challenged himself to solve the pervasive frustrations that traditional asset management options cause individual investors, from excessive costs and conflicts of interest to poorly chosen securities and confusing pricing. From day one, Paul\u2019s primary goal was to build a better, more personal advisory business. UI delivers sound investment strategy at extremely competitive fees, supported by a low overhead business model that is still highly individualized and responsive. In practical terms, this means many things, including a non-custodial approach, no expensive office spaces, the use of very low-cost index funds, unusual transparency, and unrivaled service.<\/p>\n<p>From a business standpoint, UI is very similar to when it was founded.&nbsp; The investment strategy has evolved slightly, and we have responded to changes in the market and in our clients\u2019 needs, but little has changed about our fundamental approach. Every decision we make is based solely upon our clients\u2019 best interests, maximizing their returns over time, and helping them achieve their financial goals. &nbsp;<\/p>\n<p>As of the end of the 2025, Unconventional Investor manages over $300 million for about 80 families.&nbsp;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ea1916d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ea1916d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97845c2\" data-id=\"97845c2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b403eb9 elementor-widget elementor-widget-menu-anchor\" data-id=\"b403eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"ourstory2\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-672a1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"672a1f5\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a863a27\" data-id=\"a863a27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44ea961 elementor-widget elementor-widget-image\" data-id=\"44ea961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/Paul-o759fvsabkgsestvl7v02lszt1sego1cvs0e9z8hdo.png\" title=\"Paul\" alt=\"Paul\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bae805 elementor-widget elementor-widget-text-editor\" data-id=\"2bae805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\"><b>PAUL O&#8217;LEARY<\/b><\/span><\/h2><p style=\"caret-color: #000000; color: #000000; font-family: -webkit-standard; font-style: normal; font-weight: normal; text-size-adjust: auto; margin: 0in 0in 0.0001pt; text-align: justify;\"><span style=\"font-size: 13.5pt; font-family: Garamond, serif;\">Our founder, Paul O&#8217;Leary, held senior level finance positions at several companies during his career. After business school at the University of Michigan, he worked for TRW in various finance and marketing capacities. From 1997-2002 he was Director of Finance, then Vice President of Finance for Score Educational Centers, a subsidiary of the Washington Post Company (WPO). He held the title of Director of Finance at Scientific Learning Corporation (SCIL) from 2004 through 2006. He left Scientific Learning at the end of 2006 to pursue his dream of starting this business and making high quality investment advice available to normal people at a reasonable cost. \u00a0<\/span><\/p><p style=\"caret-color: #000000; color: #000000; font-family: -webkit-standard; font-style: normal; font-weight: normal; text-size-adjust: auto; margin: 0in 0in 0.0001pt; text-align: justify;\"><span style=\"font-size: 13.5pt; font-family: Garamond, serif;\">\u00a0<\/span><\/p><p style=\"caret-color: #000000; color: #000000; font-family: -webkit-standard; font-style: normal; font-weight: normal; text-size-adjust: auto; margin: 0in 0in 0.0001pt; text-align: justify;\">\u00a0<\/p><p style=\"caret-color: #000000; color: #000000; font-family: -webkit-standard; font-style: normal; font-weight: normal; text-size-adjust: auto; margin: 0in 0in 0.0001pt; text-align: justify;\"><strong><span style=\"font-size: 13.5pt; font-family: Garamond, serif;\">EDUCATION and TRAINING<\/span><\/strong><\/p><p style=\"caret-color: #000000; color: #000000; font-family: -webkit-standard; font-style: normal; font-weight: normal; text-size-adjust: auto; margin: 0in 0in 0.0001pt;\"><span style=\"font-size: 13.5pt; font-family: Garamond, serif;\">BA, Political Economy, 1987; Johns Hopkins University, Baltimore, MD<br \/>MBA, 1991; University of Michigan&#8217;s Ross School of Business, Ann Arbor, MI<\/span><\/p><p style=\"caret-color: #000000; color: #000000; font-style: normal; font-weight: normal; text-size-adjust: auto; margin: 0in 0in 0.0001pt;\">Paul passed the Level I CFA Exam in 2003. He is not a CFA Charterholder.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-66b2df2\" data-id=\"66b2df2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4ec3ae elementor-widget elementor-widget-image\" data-id=\"b4ec3ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/unconventionalinvestor.com\/wp-content\/uploads\/elementor\/thumbs\/Matt-1-o759hjxygyr51uehtxv4i6mhtpjw5ao6g1rgzorabg.png\" title=\"Matt\" alt=\"Matt\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cae87f0 elementor-widget elementor-widget-text-editor\" data-id=\"cae87f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #1f4aa1;\"><b>MATT O&#8217;LEARY<\/b><\/span><\/h2><p><span style=\"color: #000000;\">Matt is a graduate of the College of Holy Cross with a double major in French and math (so he really understands the importance of compound interest!).\u00a0 After graduation, Matt served for 6 years as an aviator in the US Navy, achieving the rank of Lieutenant and flying several different aircraft, including F\/A-18s. After separating from the Navy, Matt worked for 5 years in consultative sales for Keyence Corporation, a global supplier of industrial automation equipment. Matt and his wife Amanda, a physician, live in Charlotte, NC with their dog Penny.<\/span><\/p><p><span style=\"color: #000000;\"><b>Education and Training<\/b>\u00a0<\/span><\/p><p><span style=\"font-family: Garamond, serif; font-size: 13.5pt; color: #000000; text-align: start; caret-color: #000000;\">BA, Mathematics, 2008; College of the Holy Cross, Worcester, MA<\/span><\/p><p><span style=\"font-family: Garamond, serif; font-size: 13.5pt; color: #000000; text-align: start; caret-color: #000000;\">BA, French, 2008; College of the Holy Cross, Worcester, MA<\/span><\/p><h1 style=\"font-family: 'Times New Roman', sans-serif; font-size: 18px; font-style: normal; font-weight: normal; margin: 0in 0in 0.0001pt; text-align: start; caret-color: #000000; color: #000000; text-size-adjust: auto;\">Matt is a CERTIFIED FINANCIAL PLANNER<span style=\"font-size: 10px; vertical-align: super; text-align: justify;\">\u00ae<\/span><span style=\"font-family: 'Times New Roman', sans-serif; font-size: 18px; font-style: normal; font-weight: normal;\">\u00a0(CFP<\/span><span style=\"font-size: 10px; vertical-align: super; text-align: justify;\">\u00ae<\/span><span style=\"font-family: 'Times New Roman', sans-serif; font-size: 18px; font-style: normal; font-weight: normal;\">) Professional.<\/span><\/h1><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>OUR STORY Paul P. O\u2019Leary bought his first stock (Gulf and Western) with paper route earnings around the age of ten, which began a lifelong study on the topic of investments and building investment wealth. After 20 years in finance and operational roles in corporate America, he read Unconventional Success, by David Swensen, the legendaryContinue reading &rarr;<\/p>\n","protected":false},"author":2,"featured_media":737,"parent":0,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-209","page","type-page","status-publish","has-post-thumbnail","hentry","has-thumb"],"_links":{"self":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages\/209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=209"}],"version-history":[{"count":27,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages\/209\/revisions"}],"predecessor-version":[{"id":1266,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/pages\/209\/revisions\/1266"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=\/wp\/v2\/media\/737"}],"wp:attachment":[{"href":"https:\/\/unconventionalinvestor.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}